There’s a connection between social media marketing and content marketing. Yes, they’re both marketings, but how do they connect in an integral, powerful, and exponential way?
You can’t have a successful social media marketing approach without great content marketing. You would want your content marketing to feed and fuel your social media efforts. Together, social media marketing and content marketing are greater than the sum of their parts. They build on each other.
Content is about integration in your marketing system and it also does the heavy lifting when it comes to positioning your company/product/service, no matter what your USP/UVP*, or the overall objectives in your campaign. *Unique Selling Proposition/Unique Value Point.
Your content formula becomes your brand’s consistent voice representing your business on many levels. Therefore, the content of your content should be well thought out and strategically planned.