Visual content is online content that’s primarily image-based. Common forms of visual content include pictures, diagrams, charts, infographics, online videos, screenshots, memes, and slide decks.
Why Is Visual Content Marketing Important?
Align the Visual Story with your Content Marketing Strategy
Visual Content
2. Infographic Guest Posts
Guest posting with an infographic… instead of a traditional guest post.
Why It Works:
Getting your post published on an authority site can be TOUGH.
(Especially when you’re first starting out.)
But when you offer an infographic as your guest post, you’re giving the site owner an offer they can’t refuse.
3. Data Visualizations
A visual form of data… like a chart or a graph.
Why It Works:
Raw numbers are REALLY hard to understand. But the right visual can make you say: “I totally get it now”.
Plus, despite the fancy name, visualizing data doesn’t have to be hard or expensive.
4. Embedded Blog Post Videos
A short video content (30-60 seconds) is embedded in a blog post.
Why It Works:
Video is PERFECT for explaining certain concepts, strategies, or techniques (that’s one reason that video is a super popular marketing strategy right now).
Embedded Blog Post Videos are an easy way to add multimedia to your content.
5. SlideShare Slidedecks
A set of presentation slides designed specifically for SlideShare.
Why It Works:
SlideShare is one of the world’s top 250 most-visited websites.
Despite being super popular, it doesn’t have a ton of competition for eyeballs. In fact, SlideShare is one of the biggest untapped content marketing strategies right now.
6. Cartoons and Comic Strips
A way to explain an idea or concept in comic strip form… usually in a humorous way.
Why It Works:
VERY few content marketers use cartoons. So, it’s easy for your online marketing to stand out.
(Especially in B2B.)
Also, comics are a surprisingly effective way to explain complicated concepts.
You can use comic strips inside of text-based content as a fun and effective way to explain something.
7. Blog Post Banners
A big banner that goes at the very top of a blog post.
Why It Works:
Simply put: it looks cool.
A banner also makes your content seem like a big deal… not just another blog post.
Especially if you compare them to what people use on their posts: lame stock photos.
Plus, they’re really easy to make – you can make a blog post banner using Adobe Illustrator or Canva.